The tourism industry is characterized by intensified competition and also by the intangible nature of the various services offered by multiple players in this industry. A well-targeted marketing strategy is therefore highly essential for any business operating in the industry. This module helps students understand these aspects of the tourism industry and also highlights how the marketing concepts can be used to gain a competitive advantage in this industry.
Your class will take place once in a week in Room No: B-210 from 5.00 p.m. to 8.30 p.m.
- Lecturer: Dr. Veena Tewari