Digital Automation and Solutions (DAS)
Business Management

Digital marketing is the use of the Internet, mobile devices, Social Media, search engines, and other channels to reach consumers. Marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

In this new era of technology and Internet of Things, understanding the fundamental theories and concepts in Digital Marketing and implementation of automation techniques in using of Social Media Channels is so essential.

The focus of this module is on understanding the concept of Digital Marketing and implementing Hands-on experience with Marketing Automation Techniques, and practical activities in demonstration and analysis of campaign management using Social Media Marketing.

You will achieve the learning outcome of this module through local and international case studies discussions, Lectures, Seminars, and practical activities in digital campaign designing for marketing automation.