Sales & Relationship Management (SRM)
Business Management
This module considers the operational and strategic issues concerning sales organizations. Today sales management is one of the most important elements in the success of modern organizations. Sales management has undergone considerable changes from the traditional approach to a more strategic approach encompassing the need for customer relationship management. Today sales force operate with new skills, unselfish approach, more information and instant answers paving the way for forging long-terms customer relationships. In fact personal selling fits in perfectly to develop customer relationships.