The tourism industry is characterized by intensified competition and also by the intangible nature of the various services offered by multiple players in this industry. A well-targeted marketing strategy is therefore highly essential for any business operating in the industry. This module helps students understand these aspects of the tourism industry and how related concepts can be used to gain a competitive advantage in this industry. The module also prepares students for the third level of this programme.
- Lecturer: Dr. Orlando Eduria