Have you ever bought something and been given the worst service ever and vowed never to go back to that company?
Well, this module is about that: How to make the customer experience satisfactory and memorable.
Customer experience is the sum of all experiences a customer has with a brand during their entire relationship, from the moment you think about purchasing something to after you have experienced it. It considers the key touch points or moments of truth (product awareness, social contact, the transaction itself, post purchase feedback).
Companies need to put customer experience at the forefront of their strategy in order to create the best possible experience for their consumers. And the result? Good Customer Experience Management can ‘close the gap’ between the intended customer experience and the actual customer experience.
I hope you will enjoy learning this module alongside me!
Best,
Sara