The quality of Investment Decisions plays a major role in the overall financial performance, growth and survival of a business. This module evaluates the most significant decisions facing the organization. Both long-term investment and short term investment decisions are discussed in the course.
The quality of Investment Decisions plays a major role in the overall financial performance, growth and survival of a business. This module evaluates the most significant decisions facing the organization. Both long-term investment and short term investment decisions are discussed in the course.
Over the years, changes in business environment have profoundly affected cost and management accounting e.g., an increased emphasis on providing value to customers, total quality management, growth in service industry, etc. The objective of this module is to equip management accountants with an understanding of the tools, techniques and concepts of Advanced Management Accounting to create and sustain a competitive advantage.
The systematic planning, design, and operation of all processes required for the production of goods and the delivery of services play a significant role in enhancing the competitiveness of organizations today. Operations management provides a critical view of the operating practices and procedures that spans to all the real value-added activities of an organization.
This course deals with management and the management functions of planning, organizing, leading, and controlling. It focuses on application of management principles to realistic situations managers encounter as they attempt to achieve organizational objectives.
Marketing management rests upon conceptions of how customers behave. So an understanding of consumer behaviour is a prerequisite of successful marketing.
The module combines investigation of buyer behaviour theory with the opportunity to explore practical issues such as: how attitudes, motivation and personality affect the things we buy and where and how we shop; how we react to persuasive communications. Consumer behaviour comprises information processing and physical activities directed towards goal achievement determined by individual psychological variables and influences from the social environment.
In the course of your learning you will find that we already practice or have witnessed many aspects of marketing and communication in our lives. Powerful learning insights into marketing communication theories and practices will make you realize the full potential of promotional activities and their impact on successful Marketing.
The majority of businesses today recognize that trade is international in nature. More than ever now, it is necessary for marketing and business students to have an understanding of the principal issues in international marketing. This module adds another dimension to the principles and strategies of marketing management, involving consideration of expanding business abroad and meeting foreign competition. It enables students to acquire expertise in developing marketing strategies in other countries, and promote understanding of the factors determining standardisation and its appropriate implementation in international markets. It builds on the various concepts of marketing learnt during the course of the programme and provides an international perspective to marketing.
This module is basically about the special characteristics of service sector, which makes it different from the tangible products. The module will also deal with the details of how marketers should handle these for the sustainable profits.
This module considers the operational and strategic issues concerning sales organizations. Today sales management is one of the most important elements in the success of modern organizations. Sales management has undergone considerable changes from the traditional approach to a more strategic approach encompassing the need for customer relationship management. Today sales force operate with new skills, unselfish approach, more information and instant answers paving the way for forging long-terms customer relationships. In fact personal selling fits in perfectly to develop customer relationships.
All of you have studied many accounting modules by now and have a fairly good idea of the financial statements of various organizations. In this module you will learn how to analyze the financial statements using different tools and techniques and how to interpret the same.
Knowledge of accounting principles and systems is an essential element of any business qualification. This module provides a broad introduction to the nature and applications of accounting in business organisations. It is designed for students with no prior knowledge of accounting, and will provide a working knowledge of accounting techniques and practices. It would also form the basis for further, in depth studies in accounting and finance at higher levels.
Having a database of current customers will help a business when it comes to marketing campaigns aimed at these people. A good database will have more information than just where they live and their ages. Direct Marketers are able to leverage the power of sophisticated databases to successfully target markets and have extended it to the Web. Hence, this field of study has become critical to Marketing and e-Commerce.
Welcome to the Virtual Management Module. We live in a world wherein many business functions viz. procurement, customer relationship management and business processes are being transformed through the use of Internet Technologies. The remote execution of management functions i.e. Virtual Management is gathering significance as a specialized field of study in business.