Strategic Marketing (Str Mkt)

This module provides students with the opportunity to understand such complex situations and develop innovative marketing strategies to address the challenges. 

Specifically, it aims to: 

• Develop an ability to critically evaluate environmental conditions and its impact on marketing strategy;
• Establish the importance of integrating the individual elements of marketing mix to compete strategically in a selected product market;
• Examine and evaluate the available alternative marketing strategies in the context of overall corporate strategy;
• Integrate knowledge and practice to produce, implement and control effective marketing plans to achieve competitive advantage.