Strategic Marketing is a Level 3 module, which seeks to develop an understanding of Marketing Planning in the context of Corporate Policy and Strategy. The focus of this module is on Marketing Planning, Market Positioning and Configuring the elements of Marketing Mix, in a strategic context. You will learn this module through Case Discussions, Seminars, Lectures and through guided reading of academic and professional texts. MOVE is the learning and the Communication hub for this Unit.
- Lecturer: Dr. Veena Tewari