Business Management

Welcome to the Virtual Enterprise Module. Virtual Enterprises is a widely discussed buzz word in recent times. The increase in competitive demands in the business and the rise of Information technology in a combination has resulted in a need for a developing a new kind of business structure which is highly competitive at a global level. Hence Business and organizations have embraced Virtual Enterprise structures that are the need of the hour to survive and compete in the business market. Virtual Enterprise (VE) are a competitive strategy that provides the features needed for companies to compete in the market and meet consumer needs, by means of shortening the time-to-market of their products and services. Virtual enterprises are typically composed of multiple business and organization which function as a single unit but are located all over the world for shared profitability. These businesses communicate through the use of networks that use Information and communication technologies (e.g. video conferencing, email and intranets).

The Land Transport Management Module aims to develop students understanding of the appropriate management aspects in Land transport operations management; provide an understanding of the relationship between logistics and Land transport management and the basic principles underpinning the movement of goods and passengers; and evaluate the various modes in which the legislation, economic, social and demographic factors all affect the governance land transport services. Logistics undertakes a systems methodology to a wide selection of activities for example materials handling, warehousing, traffic management, inventory control, and packaging. The module is designed to provide an understanding of the concept of Land Transport Management. It covers the role of land transportation in the logistical chain, detailed vehicle costing and control; financial aspects of vehicle purchasing, management and replacement; client service and marketing of transport product; and analysis of current land transport legislation. The module has a strong component and allurements on many disciplines to produce graduates with problem solving, analytical, teamwork, and communications skills.

Digital marketing is the use of the Internet, mobile devices, Social Media, search engines, and other channels to reach consumers. Marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

In this new era of technology and Internet of Things, understanding the fundamental theories and concepts in Digital Marketing and implementation of automation techniques in using of Social Media Channels is so essential.

The focus of this module is on understanding the concept of Digital Marketing and implementing Hands-on experience with Marketing Automation Techniques, and practical activities in demonstration and analysis of campaign management using Social Media Marketing.

You will achieve the learning outcome of this module through local and international case studies discussions, Lectures, Seminars, and practical activities in digital campaign designing for marketing automation.

In the current economic scenario, graduates need to be more self-reliant. Students need to learn the fundamentals of planning and launching their own business ventures. Key skills such as creative problem solving and innovation are essential to becoming entrepreneurs. This module prepares students to become entrepreneurs as well as work as managers in entrepreneurial businesses

In the present times businesses have realized the benefits of organizing work around projects and the crucial need to communicate and coordinate work across departments and professions in terms of bringing sustainable results. Project management helps in achieving the same. As we all know that one of the first major uses of project management was to manage the US space programme.  In the West and many emerging markets many organizations still do not employ full time Project Managers and it is common to pull together a project team to address a specific need. However, taking a role in a project team can be an excellent learning opportunity and can improve a person’s career profile.

Project management is the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time.

This module is designed:

•  To make the students to explore the concepts of project management to improve results and deliver projects of high quality on time and within budget.
• To help students understand the characteristics of a project and project management, the stakeholder needs, the tools and techniques of Project Management and the associated project risks.

The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to Retail Management.

It includes all the steps required to bring the customers into the store and fulfil their buying needs. Retail Management makes shopping a pleasurable experience and ensures the customers leave the store either physically and virtually with a smile . In simpler words, it eventually makes loyal customers and even a cult brand.

As a student you need to develop the necessary entrepreneurial abilities to succeed in such an environment, whether you want to help transform existing companies, dream of starting your own venture, or simply want to expand your career horizon. In particular, today's young people need to learn to be enterprising when setting up their own businesses. Welcome to the Entrepreneurship and Small Business Module.

Branding is an important tool used to differentiate and achieve a competitive position in the market and in the minds of consumers.  Creating a brand is a long-term process, which requires the effective use of a variety of branding strategies.  

 Branding combined with innovation is crucial to successful growth and increased profits. Hence, knowledge of both new product development and branding is a vital element of any successful marketing programme. Drawing on the knowledge of marketing especially ‘product concept’ and ‘positioning’ from level 1 this module at level 2 further builds branding elements and strategies leading to a comprehensive marketing programme. 

Customer experience is the sum of all experiences a customer has with a business/ brand during their entire lifetime relationship, taking in not just the key touch points or moments of truth (product awareness, social contact, the transaction itself, post purchase feedback) but also how personal and memorable these experiences are.  Companies need to enhance overall Customer experience by tracking, overseeing and organising all interactions of customers. This should be one of the competitive strategies in order to help a business focus on the needs of its customers. Result of a good Customer Experience Management is  to ‘close the gap’ between the intended customer experience and the actual customer experience.

This module supports students in understanding the principles and practices relating to planning, managing and staging of events, by highlighting the event-related operations. Students will learn to create an awareness on the impact of time frames, pre-event preparation, on-site management and post-event requirements relating to the various scales and proposed target groups of events. Provide students with an understanding of a range of theories pertaining to event management. It is intended to offer students with the essential skills to work in the sector of events management and to completely appreciate the significance of a successfully-run event through collaborative presentations, discussions, site visits, and actual experience in executing various collegiate events. This module covers the following topics: Introduction to Events operations management; Theories and concepts of Events Operations Management; Logistic and challenges of staging live events; Legal issues of event Management; Risk Management aspects of organizing and running events; Human resources Management and issues in Event Operation Management; Intergraded Marketing communication for events and Sponsorship of Events; and Operational Issues in the Staging of Live events.

Achieving competitive advantage through people plays a pivotal role in determining the success of any firm. In today’s knowledge-based economy intellectual capital defines the sustained competitive advantage. Employees’ create, share, use the knowledge, and their skills, which helps the firm to develop organisational capital. Human capital is the intelligence, knowledge, and skills that provide the firm with a competitive edge.  Human Capital Management is all about harnessing the innate abilities of the employees and keep them motivated to achieve a sustained competitive advantage

The Event Management module aims to equip students with the necessary skills and knowledge on the basic principles of staging various dynamic events, which differ in scope across a range of purposes. This module builds the fundamentals of business administration and management covering the common body of knowledge. Students develop their capability to think creatively, innovatively and critically in understanding the role of events in the context of the tourism industry. The module is designed to provide an understanding of the concept of event management. It covers an introduction to events and event management its nature and characteristics; role of events in the growth of tourism; emergence and group of events; the role of the government agencies in facilitating the industry; event impacts and legacies: contribution to society at regional, national, and international levels; event management and planning; conceptualization to execution; financial management and marketing of events; events and sustainability.

Financial Reporting module will cover major International Financial Reporting standards (IFRSs) governing the corporate sector. Oman requires 100% compliance with IFRS. IFRSs are rules and regulations for preparation of financial statements. A clear understanding and ability to apply IFRS is essential for anyone working in the accounting and finance area.

The module aims to enable students to get knowledge and awareness about various Financial System & Services. It introduce students to monetary and financial markets that exist globally and examine their structure, operations and products. Further it develops an understanding of the principles of personal finance and investment and provide the knowledge and skills required to integrate factors for financial planning.

The module will provide a basis upon which you can develop their understanding of the management concepts and theories. It will also enable you to further develop an understanding of the nature of management practices.

This module provides an overview of the fundamental of management. It will engage you through an active, inquiry based learning in developing and understanding of the key factors required for future managers.