This module equips students with an understanding of the fundamental role and importance of TRANSPORTATION in companies and society. Examining transportation from both micro and macro perspective, the module provides an insight into the complex environment of transportation service and its various challenges
The module aims at building the understanding of the products and services offered by commercial banks and also outline the role played by them. A sound understanding of relevant concepts and framework of banking system in general will help them to analyze the banking related matters. Students will develop an understanding of banking operations and main functions of commercial banks. The module creates an awareness of regulatory and statutory environment in which banks operate including the various products and services offered by commercial banks.
Welcome to the Virtual Enterprise Module. Virtual Enterprises is a widely discussed buzz word in recent times. The increase in competitive demands in the business and the rise of Information technology in a combination has resulted in a need for a developing a new kind of business structure which is highly competitive at a global level. Hence Business and organizations have embraced Virtual Enterprise structures that are the need of the hour to survive and compete in the business market. Virtual Enterprise (VE) are a competitive strategy that provides the features needed for companies to compete in the market and meet consumer needs, by means of shortening the time-to-market of their products and services. Virtual enterprises are typically composed of multiple business and organization which function as a single unit but are located all over the world for shared profitability. These businesses communicate through the use of networks that use Information and communication technologies (e.g. video conferencing, email and intranets).
The Land Transport Management Module aims to develop students understanding of the appropriate management aspects in Land transport operations management; provide an understanding of the relationship between logistics and Land transport management and the basic principles underpinning the movement of goods and passengers; and evaluate the various modes in which the legislation, economic, social and demographic factors all affect the governance land transport services. Logistics undertakes a systems methodology to a wide selection of activities for example materials handling, warehousing, traffic management, inventory control, and packaging. The module is designed to provide an understanding of the concept of Land Transport Management. It covers the role of land transportation in the logistical chain, detailed vehicle costing and control; financial aspects of vehicle purchasing, management and replacement; client service and marketing of transport product; and analysis of current land transport legislation. The module has a strong component and allurements on many disciplines to produce graduates with problem solving, analytical, teamwork, and communications skills.
Digital marketing is the use of the Internet, mobile devices, Social Media, search engines, and other channels to reach consumers. Marketing experts consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
In this new era of technology and Internet of Things, understanding the fundamental theories and concepts in Digital Marketing and implementation of automation techniques in using of Social Media Channels is so essential.
The focus of this module is on understanding the concept of Digital Marketing and implementing Hands-on experience with Marketing Automation Techniques, and practical activities in demonstration and analysis of campaign management using Social Media Marketing.
You will achieve the learning outcome of this module through local and international case studies discussions, Lectures, Seminars, and practical activities in digital campaign designing for marketing automation.
In the current economic scenario, graduates need to be more self-reliant. Students need to learn the fundamentals of planning and launching their own business ventures. Key skills such as creative problem solving and innovation are essential to becoming entrepreneurs. This module prepares students to become entrepreneurs as well as work as managers in entrepreneurial businesses
In the present times businesses have realized the benefits of organizing work around projects and the crucial need to communicate and coordinate work across departments and professions in terms of bringing sustainable results. Project management helps in achieving the same. As we all know that one of the first major uses of project management was to manage the US space programme. In the West and many emerging markets many organizations still do not employ full time Project Managers and it is common to pull together a project team to address a specific need. However, taking a role in a project team can be an excellent learning opportunity and can improve a person’s career profile.
Project management is the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time.
This module is designed:
- To make the students to explore the concepts of project management to improve results and deliver projects of high quality on time and within budget.
- To help students understand the characteristics of a project and project management, the stakeholder needs, the tools and techniques of Project Management and the associated project risks.
The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to Retail Management.
It includes all the steps required to bring the customers into the store and fulfil their buying needs. Retail Management makes shopping a pleasurable experience and ensures the customers leave the store either physically and virtually with a smile . In simpler words, it eventually makes loyal customers and even a cult brand.